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Vivek ADvantage Scale Review

Meta Partner · 5 Shark Tank India brands

Founder-built strategy.
Founder-owned results.

For D2C brands scaling on Meta & Google. I plan it, my team runs it, and I'm accountable for it.

₹26.92 Cr for one brand in 14 months · 6.0x ROAS

  • Strategy by me

  • Ops by my team

  • Direct WhatsApp

For brands spending ₹50K+/month on ads. Reply within 24 hours.

Vivek Jethwa speaking at the Meta Ads Partner Excellence Program in Surat
On stage: Meta Ads Partner Excellence Program

Blended ROAS

6.0x

on ₹3.1 Cr spend

₹26.92 Cr

14 months

Personal care brand · store revenue

₹26.92 Cr
one brand, 14 months
₹40 Cr+
ad spend managed
50+
D2C brands scaled
8+ years
on Meta & Google

Brands I've scaled

  • Cupid Knot
  • Bebe Burp
  • Biofics Organics
  • Precious Carbon
  • KOI Sleepwear
  • Floral Hub
  • Med Togs
  • Zebra Learn
  • Excluzo Business Centre
  • Bellika

The scaling wall

You doubled the budget.
ROAS halved.

Not a budget problem. It's one of these three, and each is fixable in order.

  • Structure breaks at scale

    Too many ad sets, stuck in learning

  • One creative carries the account

    Fatigues in weeks, CAC climbs

  • Dashboard says 4x, bank says otherwise

    Platform ROAS ≠ blended ROAS

Ad spendROAS without a planROAS with structure
Month 1Month 6
Illustration of the pattern I fix most often, not client data.

Client results

Real accounts. Real numbers.

Screenshots are from the brands' own dashboards. Tap any one to enlarge.

Flagship · Personal care brand

₹26.92 Cr

in store revenue over 14 months, scaled on Meta & Google

Avg. order value
₹1,100
Blended ROAS
6.0xJan–Nov 2025, on ₹3.1 Cr spend
Period
14 monthsMar 2025 – Apr 2026
↗

Target FY 2026–27: ₹80–100 Cr. The account is scaling toward it, with budget and structure planned by me.

Clothing brand

5xavg. ROAS

₹1.52 Cr in sales across 5 months, with repeat buyers coming back

Sales
₹1.52 Cr
Orders
5,221
Returning
31.45%

Mar–Jul 2026

USA · Home & kitchen accessories

$302Kin 6 months

A new brand taken from near-zero to $302K, up every month since June

Sales
$302K
vs prior 6 mo.
+876%
Market
USA

Apr–Sep 2026 vs the previous 6 months (30 Sep 2025 – 31 Mar 2026)

More accounts, more categories

Blended ROAS = total revenue ÷ ad spend for the period.

International jewellery

12xblended ROAS

Revenue
$613K
Ad spend
$50K

Full year 2025

FMCG on Amazon

5.31xblended ROAS

Revenue
₹50.34 L
Ad spend
₹9.47 L

Nov 2023 – Jan 2024

Women's fashion · Meta Ads

4.8xblended ROAS

Revenue
₹52.23 L
Ad spend
₹10.8 L

Apr – Oct 2023

EdTech · Meta + Google

3.0xblended ROAS

Revenue
₹5.69 Cr
Ad spend
₹1.9 Cr

Jan – Dec 2023

Home appliances

2.5xblended ROAS

Revenue
₹92 L
Ad spend
₹36 L

Jan – Sep 2024

FMCG · multi-channel

2.3xblended ROAS

Revenue
₹2.03 Cr
Ad spend
₹88 L

Jan 2023 – Jan 2024

Growth percentages and ROAS are for the periods shown. Results depend on product, margin, creative and budget; past results don't guarantee future ones.

Want a scaling plan like this for your brand?

In 30 minutes I'll show you where your ads are leaking and what I'd fix first.

How I work

You get the strategist. Not a junior team.

Who does what on your account:

Vivek

Decides

  • Strategy & media plan
  • Budget allocation
  • Account structure
  • Scale / cut calls
Plan

My team

Executes

  • Daily monitoring
  • Campaign builds
  • Optimisation to plan
  • Reporting
Results

You

One point of contact

  • Weekly numbers review
  • Live dashboard
  • WhatsApp me directly

Typical agency vs Vivek ADvantage

Typical agency
Vivek ADvantage
Strategy built by
Mid-level strategist
Me, the founder
Budget decisions
Account team
Me, against your margin
Account structure
Same template
Built for your stage
Accountable
Spread across roles
One person: me
Reporting
Platform ROAS, monthly
Blended ROAS + CAC, weekly
Your access
Via account manager
Direct WhatsApp

Honest note: need video production, SEO and PR under one roof? A large agency may suit you better. I specialise in paid performance.

Process

First call to scaling in 5 steps

Strategy first, spend second.

  1. Step 1

    Discovery call

    Your goals, spend and what's not working.

    Free30 min

    Vivek

  2. Step 2

    Research & strategy

    Market, product and numbers, then the media plan.

    TAMPMFUnit economicsCompetitorsMedia plan

    Vivek

  3. Step 3

    Roadmap sign-off

    What we run, in what order, on what budget.

    No surprises

    Vivek + you

  4. Step 4

    Build & launch

    Account structure, testing plan, clean tracking.

    StructureTracking

    Vivek designs · team builds

  5. Step 5

    Scale

    Scale winners on blended ROAS and CAC; cut the rest.

    Weekly review

    Vivek decides · team runs

Scale Review: free. The full research report is delivered when you sign. Want it standalone? Paid audit, fee credited to month 1.

Start with a free call

Fit check

Spending ₹50K+ a month on ads?

Minimum ₹50K
₹0
₹50K₹1L₹10L+
Too earlyBest fit: room to test and scale

Good fit

  • ₹50K+/month on Meta or Google
  • Product already sells, healthy margins
  • Founder wants weekly numbers

Not a fit

  • Wants guaranteed sales or fixed ROAS
  • Wants post volume, not performance
  • Under ₹50K? Book anyway, I'll suggest the next step

What I run

  • Meta Ads

    Creative-first prospecting & retargeting

  • Google Ads

    Search, Shopping, PMax, YouTube

  • Amazon Ads

    Sponsored Products & Brands, ACOS

  • CRO & funnel

    So paid traffic converts

  • Analytics

    GA4, Pixel/CAPI, Looker dashboards

Speaker or workshop? WhatsApp me.

Questions before we talk

How is this different from an agency?

I build the strategy, budget plan and account structure myself. My team runs daily ad operations to that plan. I'm accountable for the results.

What's the minimum ad spend?

₹50K a month. That's enough to test properly and scale what wins. Below that, book the review anyway and I'll tell you honestly what the right next step is.

How do you charge?

The fee depends on your ad spend and scope. You get the exact structure on the call, before you decide.

How soon will I see results?

Most brands see CAC and ROAS move within 30 to 45 days. Month one is testing; months two and three scale the winners.

Is the strategy report free?

The 30-min Scale Review is free. The full research report is delivered when you sign. If you want it standalone, it's a paid audit and the fee is credited to month 1.

Do you work outside India?

Yes. Brands across India, the USA, UK and Australia, fully remote with weekly calls and live dashboards.

Book your free 30-min Scale Review

Tell me about your brand. I'll reply within 24 hours.

  • I review your Meta & Google setup

  • You get the first 3 fixes

  • Not a fit? I'll say so

Book your free 30-min Scale Review

Tell me about your brand. I reply within 24 hours.

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Prefer chat? WhatsApp me